CV

Professional Summary

Multidisciplinary content strategist and data-driven communicator with a dual Master’s background in Communication Data Science (USC) and Social Science (UCLA). Experienced across digital storytelling, e-commerce operations, influencer marketing, and audience analytics, academic foundation in research, programming (Python/R), and large-scale data analysis.

Proven success in executing high-impact content and campaigns for platforms like Xiaohongshu (11K+ followers), ByteDance, and Alibaba, as well as editorial work with Xinhua News Agency, where I honed my skills in journalism, content curation, and media professionalism. Adept at blending storytelling with strategy—having produced over 300 original content pieces, optimized livestream performance, and leveraged data to drive measurable growth. Passionate about using digital tools to craft narratives that inform, engage, and inspire.

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Skills

Technical Skills: Proficient in Microsoft Office Suite (Word, Excel, PowerPoint), programming in R and Python, and advanced in data analysis and visualization
Social Media Marketing & Content Creation: Skilled in influencer strategy, branding, audience engagement, and analytics; experienced in video editing (CapCut, iMovie, Photoshop, Canva) and storytelling to drive viral content

Education

Aug 2024 - May 2026

University of Southern California

Master of Communication Data Science

Joint degree program by the Viterbi School of Engineering and the Annenberg School for Communication and Journalism
Enrolled in coursework, including Influencer Strategy, Principles of Programming for Data Science, and Data Science at Scale, gaining expertise in digital influence, programming fundamentals, and large-scale data analysis

Sep 2023 - Jun 2024

University of California, Los Angeles

Master of Social Science

Graduated with a 4.0/4.0 GPA, demonstrating outstanding performance in Quantitative & Qualitative Social Science Research Methods, Community-Based Research, Advanced Research Design & Analysis, and Quantitative Evidence & Analysis

Aug 2021 - May 2022

Fudan University

Exchange student in the School of Social Policy and Public Development

Achieved top 1% standing in required Sociology major courses.

Sep 2019 - Mar 2023

University of California, Santa Barbara

Bachelor of Arts, Honors Distinction

Enrolled in the University of California Education Abroad Program during junior year

Work Experience

Sep 2023 - Current

Content Creator, Xiaohongshu (RedNote)

Generate 300 pieces of original content, involving topic selection, filming, scriptwriting, photo(Using PhotoShop and Canva) and video editing( iMovie), etc
Monitor daily viewership, reading data, interaction metrics, and growth statistics; Improved account content and strategized for commercial viability
Accumulate a fan base of over 12,000 followers and received over 100,000 likes on various posts; Achieved a viewing rate higher than 97% compared to similar creators on RED and interaction and follower growth rates exceeding 98%

Jun 2024 - Aug 2024

Live Streaming Operation Intern, ByteDance Anhui Branch

Directed setup and management of e-commerce live streaming operations, coordinating product selection, sequencing, and developing host scripts to ensure a cohesive integration between hosts, products, and overall environment
Implemented Standard Operating Procedures (SOPs) for live streaming, improving workflow efficiency. Supported 25+ streams per month, increasing audience retention rate by 15% and online viewer size by 10% through optimized SOPs and a mix of organic and paid promotions
Analyzed key metrics (order volume, viewer interaction, exposure) from Douyin's platform (Using Excel), driving a 20% boost in click-through rates, a 10% rise in conversion rates, and a 10% increase in monthly sales

Jun 2023 - Aug 2023

User Growth Intern, Alibaba.com

Segmented and analyzed customer profiles from over 10 countries using backend data from Alibaba.com; Formulated targeted marketing strategies, including online advertising and promotional campaigns, increased store visibility by 15% and boosted sales inquiries by 20%
Collected and analyzed product data (using Excel and XMind) to optimize supply and sales strategies, resulting in a 15% average increase in click-through rates for small and medium-sized enterprise (SMEs) products and an additional 20,000+ views for premium items, boosting overall market competitiveness
Partnered with team in delivering e-commerce training through the "Young Eagle Program," helping 20+ SMEs with digital transformation. Achieved a 60% conversion rate for onboarding businesses to Alibaba.com

Interests

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